The driven collaboration between French luxury jewelry brand Cartier and American tech company Snapchat is challenging its limits with a ground-breaking tech product that will hit the stage soon. After launching the AR try-on bracelet and watch in 2023, which was a smashing hit, Snapchat’s wrist-tracking tech is being used to deploy a luxury ring that can be virtually worn by integrating augmented reality features.We talk about the world-renowned product from Cartier, namely the Trinity Ring signature luxury good that’s celebrating its 100-year milestone this year.
Image by Kin Shing Lai / Unsplash
If this news seems mind-blowing, wait until you see how many more luxury brands are integrating augmented reality, virtual reality, artificial intelligence, and blockchain into their manufacturing operations. Numerous businesses have already taken advantage of the smart contracts enabled byEthereumand the availability of blockchain to launch similar, ground-breaking initiatives that bridge the gap between the physical try-on room and distant consumers.
Real progress is being made in this regard, so let’s discover everything about the collaboration’s brainchild and other past developments.
There Was A Bracelet Once That Started It All
Cartier shook hands with Snapchat to spread awareness around the team’s exclusive Icons launch by developing the collection’s debuting try-on in-app lenses. The luxury brand has successfully set itself apart with a watch and bracelet—the first duo that would permit a staking try-on, leaning on the American company’s wrist-tracking tech.
Cartier’s goal was to lure Snapchatters into mixing and matching the high-end products so they knew what to expect before placing orders, undoubtedly gaining the trust of a more extensive customer base. High-impact ads were introduced to deliver interactive and immersive experiences to the audience, harbingering a new range of exclusive Snap ad options that could be used for a fee.
The Tank Watch started at $2,790, representing the first spinoff of the Tank Watch in 25 years, and retails up to a whopping $94,000.
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Cartier Isn’t The Trendsetter, Though
Cartier isn’t the only one to join forces with Snapchat to complete such ambitious initiatives, nor is the bracelet and watch the first such an AR try-on product. Tiffany also collaborated with Snapchat in 2022, building exclusive AR try-ons to allow interested customers to see how the high-end jewelry would look on themselves. The most affordable bracelet started at $6,900, making it seem unattainable for many – but this principle didn’t apply in the virtual world.
The instant chatting and picture-sending platform has teamed up with Gucci to release the AR sneaker try-on, while Dior launched the same feat for sunglasses. MAC and Estée Lauder could browse a range of foundation and eye shades to find the best fit depending on their skin tones within a few clicks.
From companies’ POVs, augmented reality brings the means to revolutionize consumer experiences from the try-on experience to the mix-and-match process, leading to cuts in return rates. According to Geoffrey Perez, global head of luxury at Snapchat, these technologies are the future of luxury, so conservative businesses need to find ways to adapt to keep consumers satisfied. As the tycoon emphasized, over 250MN individuals used augmented reality day-by-day on Snap. This is a milestone in the democratization and decentralization of luxury that protects businesses from brand dilution.
Taking The Holy Trinity To New Heights
Cartier Trinityrings,a luxury combination of white, yellow, and rose gold designed by Louis Cartier in 1924, have made history with their fashionable appearance and the hidden significance behind the models. From King Charles to Elsie de Wolfe, the rings that boast a captivating history have lured myriad fine jewelry collectors. Ten years later, tech aficionados are invited to the game, thus spreading the lessons behind the accessory’s fabrication and creating a lasting impression of the brand, boosting awareness among Gen Z members who represent an ever-increasing shopper category.
The significance behind this stacked ring design awaits boundless interpretations, from eternal friendship to a testament to endless love to a familial affection symbol inheritable by generations to come. The centenary of this revolutionizing creation is captivatingly taking the form of a digital experience with Snap Inc., enabling anyone to learn more about the brand and get closer to it.
Image by Iryna / Adobestock
The Beau Ideal Of All Fine Jewelry Art Gets A Digital Twist
Often considered the epitome of first-class jewelry, Cartier welcomes buzzy technology solutions to demonstrate that conventionalism and traditionalism hold on in the digital era where AR, VR, AI, andblockchain technology make the rules.However, AR-fueled techisn't allthe rage,beingsomewhat outshined by the AI frenzy and the expansion of gaming experiences.This is why this year is a memorable one, where hyper-realism and computer-generated imagery visuals pick up steam in the world of refined luxury and out-of-home marketing.
Now it’s time for Cartier and Snapchat to shine with the ground-breaking take on the UX, so keep tabs on their collaboration to see what else may come out. Cartier’s phygital experiences help achieve a surreal level of realism that can’t help but attract a considerable share of customers from slow-witted rivals.
Now, Will You Try It On?
Snapchatters have a knack for augmented reality to see how luxury products would look on them, and you can try it, too. You’re likely a few taps away from the end result, assuming you have yet to have the Snap logo in your phone’s menu. The Cartier Trinity Ring Lens assists your digital collection navigation, helping you send orders from wherever you are if you feel the items bring a plus of value.
The X-factor here is the Ray Tracing feature that reproduces the light you normally see when trying the ring in the physical store. The lens is also improved with machine learning, shortened ML, to better reflect your hand’s shape, size, and skin tone under the jewelry. As you will see, you’ll get a surprisingly accurate visual interpretation that will help you determine the product’s place in your life.And hopefully, the lessons learned will help you make better decisions next time you go jewelry shopping.
