[PDF] Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality | Semantic Scholar (2024)

A theoretical model is developed that extends previous research to explain how the virtual presence generated by a web store affects consumers’ internal psychological states and final purchase behavior and provides insights for marketing practitioners by helping to understand the effects of virtual presence on consumer decision-making.

An empirical comparison of two CMC tools, i.e., Second Life and online chatroom, in terms of users' perceptions of the media and their actual task performance in these media suggests that a rich medium, such as Second Life, could lead to better perceptual evaluations of users in termsof telepresence, curiosity arousal, and immersion in media.

It is found that an individual negotiates with a positive attitude in what is known as a ‘functional conflict’ situation, and the choice of communication medium did not matter; however, computer-mediated communication did produce better performance in negative attitudinal negotiation by reducing the amount of negative emotion transmitted.

Two distinct but related concepts, media richness from the Human Computer Interaction and Computer Mediated Communication fields and perceived interactivity from the Marketing and MIS fields are disentangled and their unique impacts on technology acceptance variables are examined in the eCRM Acceptance Model.

Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and media characteristics, and suggest that the richness of a medium may be shaped by interpersonal factors, including one's relevant experiences.

A first attempt to examine the impact of media richness on user loyalty to MIM provides insights for MIM service providers to make decisions to build loyal user bases.

Self-efficacy in acquiring information (SEAI) stands out as the key determinant for PDQ, highlighting the importance of SEAI in the face of information overload.

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The results found no support for the central proposition of media richness theory; matching media richness to task equivocality did not improve performance.

This study examined dyadic communication in face-to-face, telephone and computer text modes with high and low equivocal tasks to determine the differences in decision time, decision confidence, concensus change, equality of influence, agreement in thinking, cooperativeness, sensitivity to partner communication openness and communication satisfaction.

It is found that socioemotional communication as well as task-oriented communication play important mediating roles between CMCS use and acceptance and agreement and the findings suggest ways to promote agreement through management intervention and CMCS design.

The authors investigated the hypothesis that as group tasks pose greater requirements for member interdependence, communication media that transmit more social context cues will foster group performance and satisfaction, with greater discrepancies between media conditions for tasks requiring higher levels of coordination.

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