Dual Transformation: How to Reposition Today's Business While Creating (2024)

In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert and Johnson build upon the lessons of Xerox, Apple, Barnes and Noble and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity and this book will get you there with tools to reshape your business model.

About Author

Scott D. Anthony is a senior partner at Innosight. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).In his decade with Innosight, Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, SingTel, Kraft, General Electric, LG, the Ayala Group, and Cisco Systems on topics of growth and innovation. He has extensive experience in emerging markets, particularly in India, China, and the Philippines.Scott is one of Harvard Business Review's most prolific contributors. He is the co-author most recently of the Harvard Business Review article "Build an Innovation Engine in 90 Days" as well as author of the book The First Mile: A Launch Manual for Getting Great Ideas Into the Market (Harvard Business Review Press, May 2014). Scott's previous books are 'Seeing What's Next: Using the Theories of Innovation to Predict Industry Change' (with Innosight co-founder and Harvard Professor Clayton Christensen); 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work'; 'The Silver Lining: An Innovation Playbook for Uncertain Times'; 'The Little Black Book of Innovation: How It Works, How to Do It'; and 'Building a Growth Factory.' He has authored or co-authored numerous articles on innovation and strategy, and regularly contributes to the Harvard Business Review online blog. He was named a judge for the 2014-2015 HBR McKinsey Awards, which recognize the best articles published annually in Harvard Business Review. His Twitter feed is @ScottDAnthony.Scott is a featured speaker on topics of innovation and growth. He has delivered keynote addresses on five continents, and has appeared on Good Morning America, Channel News Asia, CNBC, and FOX Business.Scott served on the Board of Directors of Media General (NYSE: MEG) from 2009-2013, helping guide that company through a strategic transformation. In 2013 he joined the Board of MediaCorp, Singapore's leading diversified media company. Scott chairs the investment committee for IDEAS Ventures, a SGD 10 million fund Innosight runs in conjunction with the Singapore government that has invested in eight Singapore-based companies and generated a 20%+ internal rate of return.Prior to joining Innosight, Scott was a senior researcher with Clayton Christensen, managing a group that worked to further Christensen's research on innovation.Scott received a BA in economics summa cum laude from Dartmouth College and an MBA with high distinction from Harvard Business School, where he was a Baker Scholar.